The U.S. Chamber's CO— talked to four experts who have worked with thousands of local business owners since the first Small Business Saturday in 2010.
The experts — Meghan Cruz, the National Retail Federation’s director of grassroots advocacy; Bob Phibbs, the retail consultant known as the Retail Doctor; Marianne Rausch, vice president, Small Business Saturday and Shop Small at American Express; and Erin Shea, director and head of North American marketing at Vistaprint, the custom printing company that specializes in serving small business customers – shared their top tips for how to win on Small Business Saturday.
- Realize that your customers aren’t looking for discounts, they’re looking to feel good.
One of the biggest mistakes retailers can make on Small Business Saturday is thinking they have to offer deals, retail consultant Bob Phibbs said.
- Spread the word about what you are doing on Small Business Saturday.
“It’s important to let your community know you are participating in Small Business Saturday and would love for them to shop with you on the day,” American Express expert Marianne Rausch said.
- Partner with other retailers and businesses in the community.
When merchants on the same block or in an entire downtown area work together to promote the day, everyone wins.
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