​How Any Business Can Make the Most of Small Business Saturday

Sandwiched between Black Friday and Cyber Monday, Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

-  Get free marketing materials and exposure from American Express.
 
-  Find and/or host virtual Small Business Saturday events.
 
-  Launch social media and email marketing campaigns.
 
-  Update and optimize your small business website.
 
-  Explore American Express's content hub for small business tips, trends and tools.

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